3 Things That Sell Your House Now!

Location, Location…Not!  You’ve heard it so many times:  the 3 most important things that sell a home are Location x 3.  Well, guess what?  This is no longer true.  The three most influential things you need to sell your home now:

                              Price…. Price…. Price

OK, so that’s really only one thing – but I needed a little drama there!

According to a recent NAR study, homes that were not priced correctly (priced too high) stayed on the market longer and sold for less money than if it had been priced accurately in the beginning.

For example, homes that were priced correctly sold within 2 weeks (yes, that quickly and sometimes with multiple offers!) for a price near or above asking price.  For homes that were on the market 17 weeks or longer, most had reduced their price more than once and they sold for only 91% of asking price.  Factor the inconvenience of having to keep the home immaculate for showings all that time and place a dollar value on that.  It adds up.

Of course, all us home owners believe our home is the best on the block.  Unfortunately, buyers may not have the same opinion.  One of my most difficult tasks is convincing sellers to view their house as a product that is competing for the same, small pool of buyers.  The cold, hard fact is that it is a business transaction with decisions based mostly on financial and investment concerns.  Home sellers who allow emotions and sentimental attachments to rule during the process run the risk of making poor decisions.  It’s not that we don’t recognize the feelings, because they are real -- we just can’t let it override logic.

Today is a very different market from just a few years ago.  More than ever you need a knowledgeable agent to help you make the decisions and formulate strategies that are best for your needs. 

I’ve just completed a detailed course and have received the designation of Strategic Pricing Specialist.  I can help you understand the factors that are in play in our real estate market so you can get your home sold quickly, for least inconvenience, and best price.  If your home is lingering on the market with little activity, now you know why. 

The truth may not be what you want to hear, but it will set you free!